# 17 - golden sample.
From finding the right partner to final samples and first production. An update on building Fract and moving towards launch.
#16 – definition of commerce.
About Hyrox Maastricht and the meaning of commerce. An update on a new video format, gift cards, and the first samples are in!
#15 - who we want to be.
Our identity summed up in 4 core values. Where we stand with the first collection. And the upcoming Hyrox event.
#14 - the disciplined bon vivant.
About the Pieterpad, supplier choices, risk analyses and the outlines of our target group.
#ƐƖ – decisions ahead.
Back in Amsterdam. Crossfit & Hyrox sessions. Quotes are in and time to make some calls.
#10 - dare to listen.
Enjoyed watching Pogacar in the Dauphiné. Tested with podcast. And launched a small brand survey to better sense what hits.. and what’s missing.
#9 - two voices.
Less focus. On doubts, transparency, and the search for the right production partner.
#8 - personal, without ego.
#7 - socials live.
Fract is live on social. Business foundation in place, diving into insurance. And new insights from SEO and GEO.
#6 - fract is a fact.
#5 - longsleeve.
