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#16 - definitie van commercie.

#16 – definition of commerce.

About Hyrox Maastricht and the meaning of commerce. An update on a new video format, gift cards, and the first samples are in!

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#15 - wie we willen zijn.

#15 - who we want to be.

Our identity summed up in 4 core values. Where we stand with the first collection. And the upcoming Hyrox event.

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#14 - gedisciplineerde levensgenieter.

#14 - the disciplined bon vivant.

About the Pieterpad, supplier choices, risk analyses and the outlines of our target group.

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#ƐƖ - keuzes maken.

#ƐƖ – decisions ahead.

Back in Amsterdam. Crossfit & Hyrox sessions. Quotes are in and time to make some calls.

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#12 - leveranciers in porto.

#12 - suppliers in porto.

From the south of France to Porto, in search of like-minded partners.

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#11 - pyreneeën.

#11 - pyrenees.

From the Pyrenees. Valuable insights from research. And soon heading to Porto.

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#10 - durven luisteren.

#10 - dare to listen.

Enjoyed watching Pogacar in the Dauphiné. Tested with podcast. And launched a small brand survey to better sense what hits.. and what’s missing.

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#9 - twee stemmen.

#9 - two voices.

Less focus. On doubts, transparency, and the search for the right production partner.

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#8 - persoonlijk, zonder ego.

#8 - personal, without ego.

In short From distance to connection. From Fract to we. New subpages live: Values, GRS and OEKO-...
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#7 - socials live.

#7 - socials live.

Fract is live on social. Business foundation in place, diving into insurance. And new insights from SEO and GEO.

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#6 - fract is a fact.

#6 - fract is a fact.

New look, sharper logo, colors locked, label done, business registered. The foundation’s getting clearer.
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#5 - longsleeve.

#5 - longsleeve.

A week of small, sharp decisions. From load time to fabric choice. From cleaner code to 3D renders.
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#4 - voertaal.

#4 - language.

Back in the flow.. with fresh energy, clear choices and the first collaboration kicking off.
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#3 - eerste laag.

#3 - first layer.

Marketing, finance, suppliers, fulfillment. All the pieces on the table.
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#2 - fundament.

#2 - foundation.

Building the base.. a website that feels right. With AI as my right hand.
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#1 - hey.

#1 - hey.

An idea.. and the energy to get started. Let’s go.
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