
#16 – definition of commerce.
About Hyrox Maastricht and the meaning of commerce. An update on a new video format, gift cards, and the first samples are in!

#15 - who we want to be.
Our identity summed up in 4 core values. Where we stand with the first collection. And the upcoming Hyrox event.

#14 - the disciplined bon vivant.
About the Pieterpad, supplier choices, risk analyses and the outlines of our target group.

#ƐƖ – decisions ahead.
Back in Amsterdam. Crossfit & Hyrox sessions. Quotes are in and time to make some calls.

#12 - suppliers in porto.
From the south of France to Porto, in search of like-minded partners.

#11 - pyrenees.
From the Pyrenees. Valuable insights from research. And soon heading to Porto.

#10 - dare to listen.
Enjoyed watching Pogacar in the Dauphiné. Tested with podcast. And launched a small brand survey to better sense what hits.. and what’s missing.

#9 - two voices.
Less focus. On doubts, transparency, and the search for the right production partner.

#8 - personal, without ego.

#7 - socials live.
Fract is live on social. Business foundation in place, diving into insurance. And new insights from SEO and GEO.

#6 - fract is a fact.

#5 - longsleeve.



