earned, not shown
kick off.
values.
Curiosity drives us. We listen, explore and learn. We challenge, break patterns and build new ones. Bold by nature.
Clear in words. Honest in actions. Clean in style. Transparent in how we speak, work and create. Every choice is intentional. What you see is what you get.
Focused and determined. We choose quality over speed, depth over volume. Not just once, but every time. Sustainability runs through everything.
We’re personal and close. Vulnerable, open and sincere. We do this together. Everyone is welcome.
featured.
Clean fit, breathable fabric, subtle zip. For warm-ups, sets, and smooth transitions. Tight where it matters, easy where it counts. Made for focus, built to move.
blog.
#16 – definition of commerce.
About Hyrox Maastricht and the meaning of commerce. An update on a new video format, gift cards, and the first samples are in!
#15 - who we want to be.
Our identity summed up in 4 core values. Where we stand with the first collection. And the upcoming Hyrox event.
#14 - the disciplined bon vivant.
About the Pieterpad, supplier choices, risk analyses and the outlines of our target group.