the longsleeve.
it's here.
certified.
All materials and packaging meet recognised certifications. You'll notice it in wearing comfort and durability. And in trust.
Recycled materials, transparent and controlled supply chain.
Tested for harmful substances, safe for the skin.
Organic textiles, with strict requirements for environment and labour.
Responsible packaging with a focus on origin, material use and minimal impact.
social.
chalk talk.
#8 - maarten udo.
Chalk Talk #8. A conversation with physiotherapist Maarten Udo about injury prevention in High Intensity Training (HIT), such as CrossFit or Hyrox.
#7 - sal mantel.
Chalk Talk #7. Voorkeuren, rituelen, doelen en meer. Bekijk het interview met Sal.
#6 - aram de munnik.
Chalk Talk #6. Voorkeuren, rituelen, doelen en meer. Bekijk het interview met Aram.
inside out.
# 18 - countdown.
Countdown to the first marketing shoot: the collection so far, and the latest update on the webshop.
# 17 - golden sample.
From finding the right partner to final samples and first production. An update on building Fract and moving towards launch.
#16 – definition of commerce.
About Hyrox Maastricht and the meaning of commerce. An update on a new video format, gift cards, and the first samples are in!
our values.
Curious
Curiosity is our engine. We listen, explore and learn. Evaluate and optimize. Agile and open to feedback.
Clear
Clear in language. Honest in actions. Clean in style. Transparent in what we say, how we work and what we make. Every choice is deliberate. What you see is what you get.
Committed
Focus and determination. We choose quality over speed, depth over volume. Not right once, but right every time. Sustainability runs through everything.
Connected
This isn't a closed club. Accessible, personal and socially minded. Always close, always open. Everyone is welcome.
welcome.
From Amsterdam. Where a passion for entrepreneurship, marketing and sport comes together. A place to show what we stand for, personally too.
