#5 - longsleeve.
New week, new blog. Steady vibes. I got myself a laptop stand. Yep. Small thing, big shift. After all that clicking and tweaking, my body started talking back.. tight shoulders, stiff neck. Not a big update, but a smart one. 😉
Behind the scenes, this week was all about SEO. The kind of work you don’t see, but definitely feel. We compressed all images, enabled responsive scaling and added preload logic. Simple fixes with big impact.. faster loading, smoother flow.
We also cleaned up filenames, rewrote meta titles, added alt-texts and improved header structure. Clarity, structure, speed. And we looked at what not to include: too many third-party apps. They might add features, but often drag down performance. Less is more.. especially when speed matters.
On the product side, we kicked off with just one item: the longsleeve. A conscious choice. Small start, to assess the partnership with Fittdesign properly. We’ve now completed the sketch phase.
Up next: 3D rendering and then the final tech pack. During the first round we aligned on fabric composition, weave technique and sustainability standards.. all in line with Fract’s values. No fluff. Just intention. So far, the collaboration feels solid: pragmatic, precise, involved.
Looking ahead, the focus is to go deeper. Further refine our SEO approach. Run test-and-learn flows around CRM and lead gen. And from FittDesign we expect the first renders and a finished tech pack. No giant leaps, just clear steps.
Exactly how Fract is meant to grow: quiet, but on purpose.
See you next week.
