#7 - socials live.
In short
Small steps.. clear direction
Fract now has a face on social. Instagram is live. TikTok too. First posts are up on Insta. Let me know what it sparks. We’re building slowly.. no loud launches, just honest energy.
I also opened a business account with Rabobank. Solid deal.. they cover your Chamber of Commerce registration fee. Relatively high transaction fees, but fine for now. If sales ever really take off 😉, we’ll reassess.
I’ve been looking into business insurance too. Now that I’m working with suppliers and manufacturers, I want to be protected. Think legal aid for business disputes.. and an AVB (liability insurance) once we start shipping. Prevention is always the best defense.
Quality is more than a feeling
If you promise quality, you need to measure it. So on top of certified fabrics (GRS, OEKO-TEX), I’m steering toward ISO and ASTM standards. This gives us control over shrinkage, seam strength, pilling, colorfastness. Independent lab testing. Not because we have to.. but because it fits Fract.. clear, refined and precise.
AI, SEO and brand feel
I spoke today with an old SEO colleague. He shared his thoughts on what GEO (GPT Engine Optimization) could mean for brands.. especially in how AI is shifting the way content gets read and interpreted.
He gave me a few tips on what to focus on at this stage: a technically sound site, fast load times, strong UX, and logical CRO. And when it comes to content.. write from your brand, not for the volume. Especially look at how it can add value on socials.
That fits. Fract isn’t built for the masses. We build with intention. And with content that holds up.
By the way, I’ve already applied a few GEO quick wins in this article.. clear headings, a short summary, and a FAQ block at the bottom. 😎
What’s next?
The longsleeve specs have been refined one last time. I hope to order the samples next week. Meanwhile, I’m diving deeper into potential production partners. How do they work? How transparent are they? Can they scale with us?
As always.. better to be small and solid than big and bland.
See you next week. ✌️
