#2 - foundation.

Things are moving.

The website is starting to take shape. I’m working on the structure, writing first drafts and building a welcome email that actually feels like a welcome. Clean, clear and aligned with what Fract stands for.

Behind the scenes, I’ve had conversations with several suppliers. It’s intense. Surprisingly detailed. I’m learning about fabric swatches, MOQs and tech packs.. words I hadn’t heard a month ago. I look closely at quality, design, sustainability, lead times and price. No rush. This has to be something that lasts.

Luckily I’ve got a co-founder that never sleeps: ChatGPT. Helps me write, structure, draft emails and even talk to suppliers in fluent English. Not bad for an AI. Let’s call it my quiet partner.. fast, tireless and surprisingly in tune with the brand.

Next week I’ll choose the supplier who’ll help me with the design, the tech pack and the first samples. I’ll also dive into shipping and returns, and keep shaping a content strategy that matches the pace and energy of Fract.

Step by step.. getting closer.

Thanks for following along.