our values.
Curious
Curiosity is our driving force. We listen, explore and learn. We evaluate and optimise. Agile and open to feedback.
Clear
Clear in language. Honest in actions. Clean in style. Transparent in what we say, how we work and what we make. Every choice is intentional. What you see is what you get.
Committed
Focus and determination. We choose quality over speed, depth over volume. Not just once, but every time. Sustainability runs through everything.
Connected
This is not a closed club. Accessible, personal and socially minded. Always close, always open. Everyone is welcome.
the longsleeve.
Lightweight longsleeve with subtle stretch and a comfortable fit. Soft on the skin, shape-retaining and made from recycled materials. For training and everyday use.
certified.
All materials and packaging meet recognised certifications. You'll notice it in wearing comfort and durability. And in trust.
Recycled materials, transparent and controlled supply chain.
Tested for harmful substances, safe for the skin.
Responsible packaging with a focus on origin, material use and minimal impact.
Organic textiles, with strict requirements for environment and labour.
social.
reviews.
chalk talk.
#5 - duco van ierland.
Chalk Talk #5. Voorkeuren, rituelen, doelen en meer. Bekijk het interview met Duco.
#4 - catherine skae.
Chalk Talk #4. Preferences, rituals, goals and more. Watch the interview with Catherine.
#3 - sophie-anne onland.
Chalk Talk #3. Preferences, rituals, goals and more. Watch the interview with Sophie.
in motion.
#1 - amsterdam - utrecht. 112km.
Op weg naar de Marmotte op 28 juni. Dit is de voorbereiding. Een lange rit, een mooie route en alles wat er onderweg gebeurt.
inside out.
# 17 - golden sample.
From finding the right partner to final samples and first production. An update on building Fract and moving towards launch.
#16 – definition of commerce.
About Hyrox Maastricht and the meaning of commerce. An update on a new video format, gift cards, and the first samples are in!
#15 - who we want to be.
Our identity summed up in 4 core values. Where we stand with the first collection. And the upcoming Hyrox event.
